📊 Data Study
The Most Common Passwords of 2025 (and Why They Fail)
By Justin Le
· 6 min read · Data as of 2025 (breach data Sep 2024–Sep 2025) Key findings
- '123456' is the world's most common password again — as it has been for years — and appeared at the top across every age group.
- 'admin' climbed to #2, reflecting unchanged default credentials on routers, IoT devices and admin panels.
- 'Complexity theatre' fails: P@ssw0rd, Pass@123 and Aa123456 look complex but are on every attacker's list, so they're cracked instantly.
- Password hygiene has barely improved despite years of awareness campaigns — the weakness is strikingly uniform across generations.
The 2025 top 20
Each year NordPass (with NordStellar) analyses recent public breaches and dark-web repositories to rank the most-used passwords. Here is the global top 20 for 2025 — and the striking thing is how little it changes year to year:
| # | Password | # | Password |
|---|---|---|---|
| 1 | 123456 | 11 | 1234567 |
| 2 | admin | 12 | 123123 |
| 3 | 12345678 | 13 | 111111 |
| 4 | 123456789 | 14 | 12345678910 |
| 5 | 12345 | 15 | P@ssw0rd |
| 6 | password | 16 | Password |
| 7 | Aa123456 | 17 | Aa@123456 |
| 8 | 1234567890 | 18 | admintelecom |
| 9 | Pass@123 | 19 | Admin@123 |
| 10 | admin123 | 20 | 112233 |
Why these fall instantly — it's not about length
It's tempting to say these are weak because they're short. The deeper reason is that they're on every attacker's list. Real password attacks don't start with brute force; they start by trying the most common passwords first, then dictionaries and known-breached lists. A password on the top-200 list is cracked in the first fraction of a second — its "strength" on paper is irrelevant. This is why our password crack-time table (which models random passwords) doesn't apply to any password on this list: they never make an attacker brute-force anything.
Complexity theatre: P@ssw0rd and friends
A genuinely interesting shift in 2025: far more entries include special characters — 32 of
the top 200, up from just 6 the year before. That sounds like progress, until you look at
which ones: P@ssw0rd, Pass@123, Aa@123456,
Welcome@123. These are predictable substitutions — exactly the
patterns crackers try first. Swapping a→@ and o→0 on a dictionary
word adds almost no real strength, because the attacker's rules already expand those
substitutions automatically. It's complexity that satisfies a password policy without
defeating anyone. Length and randomness beat this "theatre" every time — see
how to create a strong password.
The default-credential problem
admin at #2, plus admin123, admintelecom and
Admin@123, point at a different failure: unchanged default
credentials on routers, IoT devices, telecom equipment and admin panels. Many of
these are never changed from the factory setting, and automated attacks scan the internet
for exactly them. If you manage any device or service, changing default admin passwords is
one of the highest-impact things you can do.
No generation is safe
Researchers expected to find meaningful differences between age groups and instead found
"striking uniformity in vulnerabilities." 123456 and 12345 topped
the list in every generation. Despite a decade of awareness campaigns, widespread password
hygiene has barely moved. The lesson isn't "try harder to memorise better passwords" — it's
that humans are bad at this, and the fix is tooling.
How to not be on this list
- Never choose a password yourself. Generate a random one with our password generator — it will never resemble anything on a common-password list.
- Use a password manager so every account gets a unique random password you don't have to remember.
- Turn on two-factor authentication — it protects you even if a password is guessed or leaked.
- Change default credentials on every device and admin account immediately.
- Check your instincts with the strength checker — but remember it can't tell you a password is on a breach list, only estimate its randomness.
Methodology
The rankings are as reported by NordPass for 2025, not our own data. According to NordPass, the Top 200 list was produced with NordStellar and independent cybersecurity researchers by analysing recent public data breaches and dark-web repositories covering roughly September 2024 to September 2025. We reproduce the global top 20 in rank order and add analysis; the underlying counts belong to NordPass.
Note that "most common" reflects passwords appearing in breach datasets — it measures what people actually use, which is why it's a good proxy for what attackers try first. Data retrieved July 2026.
Sources & notes
Frequently asked questions
What is the most common password in 2025?
'123456' — it topped NordPass's 2025 global list, as it has for years, and appeared at number one across every age group.
Isn't a password like P@ssw0rd strong because it has symbols?
No. P@ssw0rd is a predictable substitution of a dictionary word, and it's on common-password lists — so attackers try it almost immediately. Real strength comes from length and randomness, not swapping letters for lookalike symbols.
Why is 'admin' so common?
It reflects unchanged default credentials on routers, IoT devices and admin panels. Automated attacks scan for these defaults, so leaving them unchanged is a serious risk. Change every default admin password.